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How To Avoid Greenwashing & Shop Sustainably with ethy App

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This is a sponsored post with ethy

Have you fallen for greenwashing before? Are you sometimes struggling to decide which product may be best for the environment?

You are definitely not alone!

The term greenwashing is used to describe businesses or companies that give false or misleading claims about their eco credentials. This can make it very hard for consumers to know who they should trust and which companies or brands to support. In recent years greenwashing has become more prevalent with sustainability becoming a more popular topic.

The good news is that there are ways to avoid greenwashing. For example reading specialist blogs and websites on this topic as well as looking for trust marks and certifications on products.

It is also getting more difficult to greenwash due to new regulations launched by the UK government in September 2021. The Green Claims Code describes how brands have to talk about sustainability.

One stop solution: the ethy app

One noteworthy app has launched to help eliminate greenwashing from your life and make sustainable shopping easier than before and it’s called ethy.

ethy enables brands to proof-back their environmental and social efforts in six key environmental and social areas:

  • Stable Climate
  • Responsible Resource Usage & Production
  • Clean Planet
  • Healthy People
  • Thriving Communities
  • Protecting Biodiversity & Animal Welfare  

The ethy app helps you find & shop with brands that work towards these positive outcomes. Just search for a product or brand or get inspired by the daily recommendations and collections.

Discover and support brands in your area of interest from sustainable fashion and plastic free to clean beauty, organic and vegan brands and products.

The good part – the app is free to use! You can learn more & download it here.

Accreditation process made by experts

ethy’s assessment process has been developed in partnership with top sustainability leaders such as Carbon Neutral Britain, the University of Edinburgh, WWF and many more. The ethy accreditation mark and trust marks are licensed for use by companies which have successfully passed ethy’s rigorous accreditation assessment.

ethy tells the story visually

The key is an instant visual way to see the brand’s impact. Every accredited brand gets awarded with their own sustainability profile (called Impact Hive), which provides an overview of the brand’s impact in one picture. This helps shoppers make informed buying decisions. 

ethy is created for you

The accreditation and app have been designed based on feedback from consumers and people like you and I who need to buy things but are mindful of the impact this has. ethy’s ambassador programme means listening to the needs of people and then developing the solution with that in mind. That’s why the app gets only the top ratings!

Try it out by downloading the ethy app today

For companies looking for a better way to communicate its sustainability efforts, ethy provides accreditation and communication solutions for brands who stand for a sustainable future. Shoppers demand transparency and ethical business practices, we help brands on this journey. Find out more on the ethy website here.

Why I like ethy 

Accreditation

ethy provides a sustainability accreditation for businesses so you as a consumer can rest assured that the company does have a robust sustainability plan in place. ethy is an easy way for you to learn more about the company or brand’s sustainability commitments both present and future.

Convenience 

With ethy you can find a whole range of sustainable businesses and brands all in one place that have been vetted by a third-party. Saving you the time and effort of constant research online to find brands you can trust. The team at ethy does all the hard work for you. You can relax safe in the knowledge that you are making the right choices when it comes to sustainability. 

Find out more on the ethy website today! 

Visit the ethy website today to find out more and become a part of a more sustainable future for all.

About Gina Caro

Gina is a content creator and award-winning blogger. Her aim is to help you live a more sustainable & simple life.  Her blog covers zero waste, minimalism, wellbeing & thrift. She currently lives in Cornwall with her partner, two kids and Charles the dog. 

Sponsored Post

This is a sponsored post with ethy 

As always, I only ever recommend products or services that I either use myself or I feel will help you to live a more sustainable lifestyle. 

For more info visit my terms & conditions page.

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